The trademark is any sign or any combination of signs susceptible of graphic representation serving to distinguish the goods or services of certain natural / legal persons from those of other persons.

The registration of a trademark in Romania is made based on Law no. 84/1998 on trademarks and geographical indications, amended by Law no. 112/2020 and its Implementing Regulation.

Depending on its graphic representation, a mark may be:

  • Word mark- a name, a slogan, written in standard characters;
    • Figurative mark - consists of figurative elements or combinations of verbal and figurative elements;
    • Three-dimensional mark - the mark consisting of the shape of the product or packaging or any other specific three-dimensional sign that allows the identification of a good or service.
    There are other types of marks, as well: positioning marks, dynamic marks, color marks, sound marks, motion marks, multimedia marks, holograms.

The owner of the trademark shall have the exclusive right to dispose and exploit the trademark, and also the right to prohibit other parties from making use of the trademark on the territory of the Romania throughout the validity period of the trademark concerned.

Trademark registration procedure in Romania include steps:


  • Filing 
  • Publishing 
  • Examination and registration 
  • Certificate 


Under Romanian laws, non-residents should exercise their rights and powers in respect of intellectual property via patent attorneys. The patent attorneys of our Company provide comprehensive services and legal assistance with respect to trademarks in the territory of Romania.

INTELSTART services for Romania:

  • preliminary trademark search;
  • trademark registration under national and international procedures;
  • drafting and filing of responses to refusals in trademark registration;
  • drafting and filing of appeals to refusals in trademark registration;
  • filling oppositions against trademark registration;
  • recordal of amendments in trademark applications and registrations;
  • cancellation of trademark registrations;
  • obtaining of duplicate of registration certificates;
  • negotiations with the holders of opposing trademarks;
  • drafting assignment agreements;
  • drafting agreements on the coexistence of trademarks;
  • providing legal support during the trademark rights licensing;
  • trademark certificates renewal;
  • assistance in recognizing trademark as well-known;
  • representation before law enforcement authorities;

Our advantages:


More than 16 years of experience


More than 3000 clients


Professionalism and competence of specialists


The title – Patent Attorney of the Year 2010


Free consultation and examination



INTELSTART – Organizer of the National Contest of the Recognizable Trademarks – NOTORIUM

In order to protect your intellectual property:


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Sign the Service Agreement;


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